This is an "OMG" moment! There is a pattern of great leaders and organizations that think, act and communicate the same way. Their way of doing so is completely opposite of everyone else. Simon Sinek came up with the pattern of those type leaders and everyone else pattern called the "Golden Circle"For lack of drawing three circles one inside of the other one; Looks like What is out the fathest- How is the next circle coming in and Why is the center circle (go ahead doodle it)
Here's the code:
100% Know "What" they do (I sell coffee)
Some know HOW they do it (MLM online)
Very few know WHY they do what they do (I believe I can make a difference in people's health)
The why here is not making a profit- that's just a result.
Let's look at "WHY" Why is your purpose? Your cause? Your belief? Why does your organization exist? Why do you get out of bed? Why should anyone care?
The way most of us think is from the outside in (What,how, why) Inspired Leaders and Organizations regardless of size or Industry think, act and communicate from (Why How and What) inside -out. You can spot these types of advertising because the belief statement will be first. You'll have to go to the website for more of an in depth explanation and examples. This is a must see video don't short yourself.
People do not buy what you do (sell coffee) they buy why you do it! (no acidic burn no jitters)
The goal is not to do business with EVERYBODY who needs what you have. The goal is to get
people to believe what you believe.
This came from Robert J Banach twitter and newsletter. He is an IBO citizen and I thank him for tweeting this today because I am so inspired from this great video! Thank you to Simon for making this presentation. Thank Robert and sign up for his newsletter!
Michelle Good
Organo Gold Distributor
Facebook Page: The Coffee Hut Depot
Facebook Group: Golden Global Marketing
www.thecoffeehutdepot.com
No comments:
Post a Comment