Does your Business Know Generation Equis?

Generation Equis is a label given to the generation of individuals that are of Hispanic or Spanish language background that were born after 1960. The majority of this rapidly growing group lives in America but they also reside in other countries throughout the world. You may be asking yourself, “Why is this group so important?” You are about to find out.
Quite simply, Generation Equis has buying power that exceeds all other ethnic groups. Try One Trillion in buying power in America alone. They are the fastest growing group in America and Globally. Population growth of 50% every 10 years.Generation Equis (X in Spanish) are from over 20 countries! 

Indexing by google proves that the Latino market has the highest use of social media sites, blogging and use these sites more frequently and in larger numbers then any other ethnic group.
The social media phenomenon show that Generation Equis is a strong force/presence.

Fortune 500 companies like General Mills, Chevrolet, General Motors have taken notice to engage and market to Generation Equis. These companies are experimenting and being creative to catch a place in the market with this influential group. 

There are some Do's and Don'ts when marketing to this group.                          

Do not

* Think Generation Equis is not influential
* Think everything has to be in English or Spanish - Can combine your efforts.
* Do not approach the market with swag
* Do not treat them any differently or try to compensate them any differently

Do

Engage on Facebook, twitter and look for other Latino markets 
Recognize their buying power 
Their influence
and broaden your searches to include the Latino Market and make friendships like you do on all
other platforms. 
Do some research 
Remember google translate if you need to write spanish but do not fully rely on it since many Latino's speak Spanglish- Like English speaking people speak slang - Don't be afraid to try, sure we might get laughed at but they will appreciate your genuine efforts. In other countries people speak several languages and for us who only speak English we have a lot of catching up to get into the broader markets!
I'd like to offer some links I found helpful Papiblogger.com is the influential Genration Equis blogger The Leading Social Media resources for the Hispanic market and influences is Hispanicize.com and of course you can youtube "Latino Market" and research more ideas. Just a great wealth of information out there on this subject!

Eso es lo que sucede! I hope I said "That's whats happening!" 

Michelle Good Organo Gold Distributor of great tasting gourmet coffee, 3 Star Stiforp member and social marketer. Facebook page: The Coffee Hut Depot and Facebook group: Golden Global Marketing

Order Gourmet Coffee