Open Lessons on Facebook

Many people want to get their business on facebook and do so with a regular personal account. WRONG! Doing so you miss the tools in Facebook pages to market your business. You do need a personal account to tie your page to. 

Go to your wall, Look on the left side bar for "LIKE PAGES" <---Click then look to the top right corner for "create a page" <- Click and then pick out a category for your business and finish following the wizard. 

I'll skip the part where you now set up your company profile and upload pictures. I want to address some pointers about facebook.

Do not be driven to get "FANS" - you can have 5,000 Fans and if you do not post the right CONTENT (<--CLUE) none of those fans will come back. Not only will they not comeback , They will not "Share" your post. It's in the sharing that gains the exposure to your purpose. Whenever I post a picture or a funny or information- I like to add my www address in the top of the post.

Your page should not be all about you. For example: I had a plumber in OHIO that posted only pictures of jobs he did- B-O-R-I-N-G! I took over as an administrator and started posting free ideas how to remedy plumbing type problems. Using lemon aide flavor Kool-aide in the dishwasher (empty) cleans the dishwasher. Naturally I posted a Kool-aide picture! His fans shared this on their wall. Posted a picture of an RV and how to clean out the pipes-again shared. Sharing valuable content helps the fans and establish the plumber as an authority and that he is willing to give away free information. When faced with a plumbing problem people will remember him based on the activity they have had interacting with his page.

It is important to find other local business in your area and "Like" their page and comment. How? In the top search bar "search for people places and things" you want to put your town and search for local businesses. Then "like" the page and post (I'll use my page as an example) The Coffee Hut Depot is your newest fan! Please come like my page!" Then that page fans see it and some will come like my page as well. 

When you login to your page click on the "home" tab and you will see in those feeds all the pages you liked and that's your opportunity to (build a friendship) "like" and comment- when you do that it will say "The Coffee Hut Depot likes this post or commented by The Coffee Hut Depot" and will show up on that persons page that will be viewed by all it's fans.

To pick up more likes I have gone to groups on Thursday night and posted that Friday is Facebook Fan day to come like my page and I'll like you back- It's a party! and I have shared that message on other social media sites and have gained more fans that way. When ever I post a PR or respond to a linkedin thread I post at the END that my Facebook page is The Coffee Hut Depot. 

The biggest lesson here is it is NOT about fan count. It's about content worthy to share, building the friendships by liking and commenting on others pages. When you do have other businesses connected to your page- they see your post in their threads! Look at it as double exposure. If you have any questions simply send me an email and I would be happy to make you a video or call you and walk you through any computer skill you might need to aid in your marketing. 

I really have tried to make this as simple as I can to explain facebook pages and I hope someone benefits from how to market with facebook pages.
Michelle Good, Organo Gold Distributor, 3 Star Stiforp member, Facebook page: The Coffee Hut Depot and Facebook Groups: Golden Global Marketing and Coffee Lovers.